The Ask

How do we make this a celebration that matters to more than just the people who work at Cicis?

It’s one thing to drop some anniversary deals and it’s another to get people talking about you, sharing memories and creating new ones with you all year long. We needed to put out a message that would make people remember the place Cicis had in their hearts.

The Idea

Bring to life the real stories that real guests have created at Cicis.

For over 40 years, Cicis Pizza has established itself as a special place in the hearts of many. We found seemingly endless instances of birthday parties, post game meals, family celebrations and middle of the day escapes. The internet was full of love for the brand with people regularly coming to their defense on social with heartfelt stories. It was clear that we needed to showcase our understanding of those moments that made Cicis special to so many over the years.