North Italia
Formula 1 Miami Grand Prix
1084466349
Fueled by North Italia
The idea
Fueled by North Italia
The Formula 1 Miami Grand Prix offered the perfect opportunity to harness a national media moment, while also engaging with local customers to increase brand awareness and drive guests to their four Florida locations.
During our weekend-long activation, we offered sample food and poured sangria from our custom Vesbar, while guests tested their F1 skills on the North Italia Grand Prix course, a remote-control car race.
The Execution
Best on the block
In the end, we made a huge impression. North Italia's social media growth increased and reached nearly 3MM impressions in just a few days. We also received both local and national press coverage before, during and after our activation. Fueled by North Italia paired Miami’s racing fans with delicious food, cocktails and fun to bring attention and new guests to their South Florida locations.
