Waymo
Safety Case Framework
1084828217
Safety Drives Us (So We Can Drive You)
The Ask
How do we bring Waymo’s Safety Framework to life in a visually compelling video?
Give everyone who rides with the Waymo Driver a deeper understanding of the high standards they hold themselves to as a leader in autonomous driving technology, explain the processes they use to drive fully autonomously on public roads and validate the safety of their operations.
The Thinking
Waymo is building the world’s most experienced driver.
Waymo's long-term success as an autonomous driving technology is dependent on establishing awareness of their brand and building trust in the Waymo Driver amongst stakeholders ranging from potential customers and partners to elected officials and regulators.
The idea
Safety Drives Us (So We Can Drive You)
We created an engaging explainer video that humanizes the technical data of their safety case framework through an edutainment approach, an easy entry point for those seeking to learn more or adapt the framework to their own technology.
The execution
Building the Waymo Safety Case Framework
Developing content to satisfy as entertainment and educate required MOCEAN to partner with internal teams at WAYMO in developing clear strategic guidelines and a detailed script narrative while creating an evolved and fresh approach to the WAYMO visual guidelines. The result is a featured brand film on WAYMO's dedicated Safety Page and social video cut-downs for use across all their channels.
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