The Cheesecake Factory

The Cheesecake Factory AOR

Hungry For More

THE IDEA

Every great dish is created from a meticulous recipe. With this in mind, our initial task was to cook up a set of instructions — a brand "north star" — to strategically unify our efforts and ensure a consistent blend of delectable visuals and messaging that would deliver a flavor-packed punch, every time.

To do so, we delved deep into the soul of this iconic business—the scrumptious variety of food (we're talking abundance galore), the delightful people (hello, unique dining experience), and the flawless execution that keeps everything cooking perfectly. What did we discover? The mouthwatering truth that there's no other place on earth like ours: those in the restaurant industry wouldn’t attempt to try to recreate our model, and those not in it simply couldn't.

With our brand north star shining as "An Experience Like No Other” it was time to sprinkle our award-winning entertainment spice and elevate Cheesecake into the next era of foodie-approved marketing deliciousness.

THE EXECUTION

Have you ever dreamed of slicing into a piece of cheesecake in the first person or going on safari through a valley of food? We have! Our creative explored portion size, variety, flavor and our signature dishes like never before. Using tools like: probe lenses, robotic arms, camera jibs, Dollies and even our phones—we brought the magic of The Cheesecake Factory right to your phone screen.

Merch

You’ve Got Great Taste

Have your cake and wear it, too! To add an extra layer of enjoyment, surprise, value and fun to an already beloved and enjoyable experience, we helped the iconic eatery debut their first-ever online merchandise collection — Cake Merch — made exclusively for Cheesecake Rewards members. Inspired by some of the brand’s most iconic items, including the signature stripes featured on take-out bags, we helped design and launch the first-ever merch line! From creative production to strategic digital rollout and even crafting the cheeky copy found on the items themselves, our creative and strategy touched every point in this much anticipated initiative.

The results

A Recipe for Success

Since taking over Cheesecake’s organic social pages, we completely revamped the brand’s social approach including a creative refresh and an updated, socially-forward tone and voice. In addition to crafting numerous viral posts, we have boosted the pages engagement rate by +115% and grown the total social follower percentage by nearly +60%.

Shrek AOR

Dreamworks

Fresh Memories Served Daily

Cicis Pizza

Safety Case Framework

Waymo