The Idea

Get Shrek’d

Preparing for the next phase of the Shrek saga, the official social channels needed to find a way to blend the legacy of the Shrek brand with the Internet’s unique Shrek culture; amplifying the organic Internet buzz without seeming corporate or out of touch. 

The strategy? Embrace the comedic, edgy and anti-mainstream roots that made the franchise an unexpected breakout and enduring icon for the youth generation now.

The execution

Bring Far, Far Away Into Today

Just as the original Shrek films parodied defining elements from popular culture of their day, our approach to social was to put modern day happenings through the comedic Shrek-ian fairytale lens.

This “Shrek-ification” allowed us to balance credibility and parody, align with current events, online trends, and audience preferences, all while staying true to the franchise’s core essence. In modernizing and adapting the Shrek brand while staying true to our roots, the pages became the hub for both long-time and new fans.