Sony Interactive Entertainment
PlayStation Portal
Aside
from
the
system
and
controllers,
most
of
the
focus
for
PlayStation
tends
to
be
on
game
marketing.
Consequently,
players
purchase
accessories
from
competitors
who
focus
on
marketing
those
items.
PlayStation
needed
to
let
their
adoring
audience
know
there’s
more
to
love
and
they
enlisted
us
to
help.
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Play Finds A Way with PlayStation Portal
Showing that play can truly happen anywhere
The ask
How do we show two key PlayStation peripheral products as must-have products for gamers of all levels ?
It’s easy for certain products to get overshadowed in PlayStations portfolio, so the focus was to put a spotlight on the PlayStation Portal in a way that was more than just inundating their audience with tech specs.
The idea
The easiest way for someone to get a clear understanding of what these products were capable of was to see them used in real scenarios. By leveraging a little star power and the hottest PlayStation IP, we told a story that everyone could experience.
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